The National Picnic Story


National Picnic is settling into 417 Haddon Ave, Haddonfield, NJ. This is a  better space that will have everything needed to sew National Picnic on location more efficiently. 

Here are some recent photographs of the space shortly after the move. Building out a boutique has been fun, but now I'm looking forward to settling in and getting back to making clothing. Soon, new styles will appear and announcements will emerge. 

Photos by Denise Guerin


There is no handbook on how survive as a small business clothing maker in the 21st century. I'm figuring out how to share my process so long distance customers can have a personal experience similar to those who can visit my workshop. 

Thanks for peeking in along the ride!  This is an exciting time for me, and I’m happy that you’ve read this far and I can share this process with you. Thank you again and always for liking what I sew! 

 (end of breaking news)


I'm Betsy Cook, National Picnic's Designer/Owner, and I began sewing National Picnic clothing in 2011 for friends and neighbors. I hand-delivered it myself, wrapped in brown paper packages tied up with strings. Some of the very first items I made were the quirky-sleeved tees my label is best known for today. 

While I can’t say I’m a startup anymore, each stage of growth is a new experience. National Picnic attracts fans who appreciate its USA-sewn, slow fashion philosophy as much as I enjoy delivering it.

National Picnic is a locally made brand at heart—we can ship anywhere, but customers still want to know where it comes from. It feels good to say “we” more and more, as I now share the workload with more staff and vendors local to the Philadelphia region.

2018 has been a moving year, and 417 Haddon Avenue Haddonfield NJ is my new workspace. My passion for making clothes can be a business that can create jobs for others. Locally. With respect for all of the people involved. Mindful growth is a constant learning process, and there are improvements to come.

National Picnic balances function and fun. Everyone needs "core" casual pieces. We love sewing those as the foundation of our collection. But we are playful, too, choosing conversation-worthy prints for small batches of clothing that are so limited, you can consider them rare and collectible. They’re all designed for longevity—classic styles made from quality materials, things you’ll want to keep wearing again and again.

Thanks for browsing National Picnic. I hope to dress you soon!