The National Picnic Story

I'm Betsy Cook, National Picnic's Designer/Owner, and I began sewing National Picnic clothing in 2011 for friends and neighbors. I hand-delivered it myself, wrapped in paper packages tied up with strings. Some of the very first items I made were the quirky-sleeved tees my label is best known for today. 

While I can’t say I’m a startup anymore, each stage of growth is a new experience. National Picnic attracts fans who appreciate its USA-sewn, slow fashion philosophy as much as I enjoy delivering it.

National Picnic is a locally made brand at heart—we can ship anywhere, but customers still love to know where their clothing comes from. It feels good to say “we” more and more, as I now share the workload with more staff and vendors local to the Philadelphia region.

417 Haddon Avenue (Haddonfield NJ) is the current workspace. My passion for making clothes can be a business that can create jobs for others. Locally. With respect for all of the people involved. Mindful growth is a constant learning process, and there are improvements to come.

National Picnic balances function and fun. Everyone needs "core" casual pieces. We love sewing those as the foundation of our collection. But we are playful, too, choosing conversation-worthy prints for small batches of clothing that are so limited, you can consider them rare and collectible. They’re all designed for longevity—classic styles made from quality materials, things you’ll want to keep wearing again and again.

Thanks for browsing National Picnic. I hope to dress you soon!